Chris Moyles and Vernon Kay join Radio X
Today Global put an end to all the rumours as the media & entertainment group confirmed the launch of the most hotly anticipated new radio station across the UK in recent years, and the long-awaited return of two of radio’s biggest personalities Chris Moyles and Vernon Kay.
On Monday September 21st Chris Moyles and Vernon Kay will be back on the air from 06.30-10.00 a.m. to give the nation its first taste of Radio X, a brand new national radio station playing the best fresh rock and guitar-based music across the UK.
The station will replace XFM and add significant firepower to Global’s portfolio of radio brands giving the group, and the commercial radio sector, the first truly male-focused, fully national music and entertainment brand for 25-44 year olds.
Ashley Tabor, founder & executive president of Global, said: “I’ve had a great summer hearing some of the funniest rumors I’ve ever heard. I’m pleased we can now confirm the industry’s best kept secret, we are indeed launching a brand new national radio station on Monday September 21st. Radio X will focus on fresh rock and guitar-based music alongside huge personalities. And personalities don’t get any bigger than Chris Moyles! Chris is a broadcasting genius and as Global makes a multi-million pound investment in launching Radio X on a national scale, I couldn’t think of anyone better to host the station’s breakfast show. Along with Vernon Kay, Johnny Vaughan and Ricky Wilson, the UK has never had a radio station like Radio X before.”
Richard Park, group executive director & director of broadcasting at Global, said: “With new acts like Hozier and James Bay enjoying phenomenal success, and iconic rock acts Muse, the Foo Fighters and the Arctic Monkeys returning with great albums, there couldn’t be a better time to launch Radio X. We know there’s a gap in the market and a massive audience across the UK waiting for a radio station that caters for them – Radio X will be bold and uncompromising in its promise to deliver music and entertainment for this audience. I’m delighted the time has finally arrived for us to launch this great new station.”
Stephen Miron, group CEO at Global, said: “I’m proud that Global is launching Radio X today and that we’re able to bring a completely new national music and entertainment property for 25-44 year old men to the market. Radio X will be a one of its kind radio station and the first time the commercial sector has catered for this hard to reach group. We’re excited about working with our clients and agency partners to connect them with this audience through Radio X. Our investment in a national platform, an unbeatable talent line-up and a heavyweight advertising campaign speaks to our ambition for the brand.”
Vernon Kay, Radio X mid-morning presenter, said: “I’m excited to be getting back on the radio. The launch of Radio X is the dawn of a new era in radio. There is a real buzz around the station because we know that this is going to be a lot of fun… It’s going to be a real honour to have Chris Moyles as my warm-up, bringing his unique style of broadcasting back onto the radio waves.”
Radio X will be home to the world’s freshest rock and guitar-based music playing the biggest songs from these genres. Regulars on the playlist will include Florence & The Machine, Mumford & Sons, Blur, Arctic Monkeys, Noel Gallagher’s High Flying Birds, The Maccabees, Radiohead, Nirvana, The Smiths, Royal Blood, Kasabian, Catfish & The Bottlemen and Kings of Leon.
The station will champion new music, taking over from XFM, which has been instrumental in breaking acts including Royal Blood, The xx, Arctic Monkeys, Jamie T, Kings of Leon, The Killers, Everything Everything and Biffy Clyro.
Radio X will launch right across the UK on Monday September 21st at 06.30 a.m and will be available all across the UK on the digital radio platform D1 as well as on 104.9FM in London and 97.7FM in Manchester.