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Henry and Ian are the founders of BOSH! – the fastest growing plant-based food brand online.

  • YouTube:
  • Over 17,800 followers - joined October 2017
  • Instagram:
  • Over 198,000 followers
  • Facebook:
  • Over 1.5 million likes

Henry and Ian started BOSH! to inspire people to a healthier, more ethical and sustainable lifestyle after seeing the popularity of food videos on Facebook. In 10 months they amassed over a million fans, and their videos have reached 1.2 billion people. They are recognised as key influencers in the plant-based community, attracting 25,000 new fans every single week. Their active fan-base regularly post videos of home-cooked dishes with the hashtag #bosh.


Henry Firth and Ian Theasby met in school at the age of 11 and have been friends ever since. Henry Firth is a digital entrepreneur who turned his attention to food as a way to help people to live healthier, more sustainable lives. Ian Theasby is a creative genius with a talent for creating simple, accessible recipes that appeal to advanced chefs and first-timers alike. Together, they built BOSH! in 2016 and their unique, all-inclusive and accessible approach to allplant food has seen them secure the global Number One spot in the vast online world of plant-based video pages.


BOSH! The Cookbook will be published by HarperCollins in April 2018, click here for the Amazon link.



Sophie Gildersleeve

Head of Social Talent UK

+44 (0)20 8742 4950

Gemma Nightingale

Talent Director

+44 (0)20 8742 4950

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