Tom Daley Broadcasting FINA World Series 2017 via YouTube in Partnership with Lagardère Sports
It was announced today that Lagardère Sports has signed an exclusive UK media rights deal with diving megastar and Olympic medallist Tom Daley.
The live content will be broadcast straight to Tom’s YouTube channel and his extensive social media following, with Lagardère Sports providing a live stream of the FINA World Series 2017 events so that fans and new audiences alike can watch the action unfold in real time.
In addition to the live footage, Lagardère Sports will work closely with FINA, YouTube and Tom Daley to create and provide a full broadcast package that includes highlights and clips.
Starting today in Beijing, the FINA World Series also includes events in Guangzhou, Kazan and Windsor.
“With more and more audiences consuming sports via different channels – particularly digitally and through social media, it’s great to work with Tom Daley and YouTube on what will be a unique way to broadcast this tournament,” Nikolaus Von Doetinchem, Lagardère Sports’ Vice President, Media – Europe, said. “Live streaming on social media is becoming increasingly popular and by using our expertise in traditional broadcasting we can transfer these skills and knowledge to modern forms of broadcasting. We look forward to reaching not only Tom’s vast fan base but also new audiences, whilst showcasing this terrific FINA tournament.”
“I am delighted to find a way to bring the FINA Diving World Series to the UK through my YouTube channel,” Tom Daley added. “All of us in the GB Diving Team are so excited to begin the competition and start our journey to the next Olympics. I hope this partnership gives everyone a chance to watch the sport I love!”