ITV Commissions 'Holding Out For A Hero'
Thursday 16th Jun 2011
The studio based gameshow, hosted by Gethin Jones will feature contestants playing to change somebody else’s life rather than their own and will be shown later on in the year.
Holding Out For A Hero combines the very best qualities of a tense quiz show and adds a generous and heart-warming twist; three selfless players will nominate a deserving hero and compete to win money for their cause. Whatever money they win will be handed over to their hero, who before the show had no idea someone had decided to play for them.
Gethin Jones said "I can't wait to get started on this brand new series, Holding Out For A Hero gives someone the opportunity to win a life changing amount of money – not for themselves – but for someone else. They will have to play clever, take the pressure, and most importantly - hold their nerve!”
ITV’s Director of Entertainment and Comedy Elaine Bedell said “Holding Out For A Hero is a great new format with a unique twist – contestants play for others and not themselves. Gethin will be terrific at the helm and we look forward to seeing our contestants helping others during the series.”